Cross-Europe

A wild idea. Follow three neurosurgeons cycling from Berlin to Vienna. Fix routes, accomodation, transport - the whole shebang. Delivery? 24hrs after the final stage.

Razzle-Dazzle

A dynamic, futuristic aesthetic where bold angles dissolve into smooth fades; a helmet engineered to mirror speed itself.

Bembelcrit

EUROBIKE

Start to finish on a very hot edition of the elite women’s race at this year’s bembelcrit. Eurobike almost wrapped, hyped to come back next year.

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Soaring to New Heights

A mutual respect for cycling’s heritage, coupled with a drive for innovation and community engagement, creates a harmonious alignment. 
The first flight of the new JUMBO.

Serene Assembly

The Factor is for Merel, an employee of the shop, who will race it and built it herself. For a location, she was thinking about a church.

Flandrien Challenge

Saying Berg and Cobbles in the same sentence means only one thing: Flanders. A unique and thrilling experience for both riders and spectators, contributing to the region's reputation as a cycling mecca.

An Escape Through Midnight

The darker nights are back, but we’re still out here. Embrace the colder, longer nights and make the most of this autumn-winter training season. Let's keep pushing, no matter what.
 

A Veil of Mist

Precise steel. Sharp carbon. Descending the mountain, the fog slowed us down, but we never stopped pushing forward.

Eat Pasta Ride Fasta

BONK

A new collection. The iconic slogan "Eat Pasta Ride Fasta”. Just ask any cyclist, it really works! 

Off-Seasons’ Endeavor

Hitting Winters’ rays of sun. That, on a winter project - the build and ride of a Standert Kreissäge.  An iconic location. A long anticipated ride. 

A Portrait

What lives in the mind of the co-founder and operations manager Anthony Aelbrecht? An attempt of capturing that essence. Few words. Many aspects, a spectrul of perspectives. 

Midsummer

What started as a training weekend ended up being one of those amazing feel good experiences you’ll tell your grandkids about.

Monumental Gravel

Back in January I knew I had to have a goal set in order to keep myself accountable on the wheels. That goal ended up being the Monumental.

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Bringing it home

Once all of the fun was over with the Nemo TIG, instead of shipping this steel masterpiece back to Milan, Jules decided to hand-deliver it; all the way from Belgium.

A Labour of Love

One whole year spent building a limited edition Larry vs Harry Cinelli Bullitt Vigorelli.

Aldo offers a peek into the journey of building his dream bike, where every part and detail has been thoughtfully considered.

A Last Minute Decision

After frantic research into gear, food, and strategy, they departed, each with different goals and riding backgrounds but a shared attitude.

POLICRIT

Policrit was honestly a super spontaneous trip, made possible by a bunch of friends.

‘GLAM’PACKING EIFEL

A doable bikepacking idea. A phonecall with RPM. A 420km, 7420m of altitude in 3 days kind of a thing.