Collective

Client CLASSIFIED CYCLING

Assignment Classified Collective

Worldwide, Worldwide
2026

Classified introduces the Classified Collective: a platform bringing together riders across variable disciplines, backgrounds, and ambitions.

Meet the Athletes

Ultimate Flanders 525

Project

Client CYCLING IN FLANDERS
EDDY MERCKX BIKES

Assignment Ultimate Flanders 525

Flanders, Belgium
2026

What happens when two complete strangers team up for the ultimate cycling pilgrimage? A 525 km ride from Tongeren to Ypres, inspired by Eddy Merckx’s 525 victories.

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The Traka

Project

Client CINELLI

Assignment Race Documentary

Girona, Spain
2025/26

Traka for us is not about chasing podiums. This event is about reconnecting with the people who, just like us, live for this sport.

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Tour of Flanders

Red Loop w/ Johan Museeuw

Project

Client CYCLING IN FLANDERS

Assignment Red Loop

Flanders, Belgium
2026

Johan Museeuw. Not just any lion, but the ‘Lion of Flanders’. This loop isn’t here to make friends. It’s here to test your legs and your lungs.

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Tour of Flanders

Yellow Loop w/ Sep Vanmarcke

Project

Client CYCLING IN FLANDERS

Assignment Yellow Loop

Flanders, Belgium
2026

Cobbles! Sep Vanmarcke made a career out of them. A dedicated set of sectors’ explained by the man himself.

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Washboard Campaign

Project

Client CINELLI

Assignment Campaign

Ghent, Belgium
2025

For this campaign, the brief was clear. Show an honest, versatile bike that fits real life. To display the bike’s flexibility, we replicated four scenarios this bike is being loved.

Solving The Equation

Client ALBA OPTICS

Assignment Mini Documentary

Rotterdam, Netherlands
2025

They say that fortune favours the bold. Rewriting the code was inevitable in this particular case. Jan-Willem van Schip at Rotterdams’ Six Days.

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Cross-Europe

Project

Client EANS

Assignment Mini Documentary

Berlin, Germany to Vienna, Austria
2025

A wild idea. Follow three neurosurgeons cycling from Berlin to Vienna. Fix routes, accomodation, transport - the whole shebang. Delivery? 24hrs after the final stage.

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Razzle-Dazzle

Project

Client
CINELLI

Assignment New Product Launch
KASK x CINELLI Campaign

Girona, Spain
2025

A dynamic, futuristic aesthetic where bold angles dissolve into smooth fades; a helmet engineered to mirror speed itself.

Read the Article

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Bembelcrit

Client

EUROBIKE

Assignment Crit Lap

Frankfurt, Germany
2025

Start to finish on a very hot edition of the elite women’s race at this year’s bembelcrit. Eurobike almost wrapped, hyped to come back next year.

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Soaring to New Heights

Project

Client ALBA OPTICS

Assignment New Product Launch
JUMBO Campaign

Flanders, Belgium
2025

A mutual respect for cycling’s heritage, coupled with a drive for innovation and community engagement, creates a harmonious alignment.
The first flight of the new JUMBO.

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Serene Assembly

Project

Client BIKE SERVICE PIETERS

Assignment Build Video Factor Ostro VAM

Flanders, Belgium
2025

The Factor is for Merel, an employee of the shop, who will race it and built it herself. For a location, she was thinking about a church.

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Flandrien Challenge

Project

Client CYCLING IN FLANDERS

Assignment Flandrien Challenge Campaign

Flanders, Belgium
2024

Saying Berg and Cobbles in the same sentence means only one thing: Flanders. A unique and thrilling experience for both riders and spectators, contributing to the region's reputation as a cycling mecca.

An Escape Through Midnight

Project

Client STYRKR

Assignment Europe Product Feature

Cap Gris-Nez, France
2024

The darker nights are back, but we’re still out here. Embrace the colder, longer nights and make the most of this autumn-winter training season. Let's keep pushing, no matter what.

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A Veil of Mist

Project

Client CINELLI / FULCRUM WHEELS

Assignment Nemo TIG / Sharq Wheels Launch

Lago Maggiore, Italy
2024

Precise steel. Sharp carbon. Descending the mountain, the fog slowed us down, but we never stopped pushing forward.

Watch the Move

Eat Pasta Ride Fasta

Project

Client

BONK

Assignment New Collection Launch

Oudenaarde, Belgium
2024

A new collection. The iconic slogan "Eat Pasta Ride Fasta”. Just ask any cyclist, it really works!

Off-Seasons’ Endeavor

Project

Flanders, Belgium
2024

Hitting Winters’ rays of sun. That, on a winter project - the build and ride of a Standert Kreissäge. An iconic location. A long anticipated ride.

A Portrait

Project

Flanders, Belgium
2023

What lives in the mind of the co-founder and operations manager Anthony Aelbrecht? An attempt of capturing that essence. Few words. Many aspects, a spectrul of perspectives.

Collective

Agency